Immediate Records label discography,
Founded by Andrew Loog Oldham in August, 1965 and was the first independent to effectively compete in the UK with the majors. Nick Cohn says that Oldham was "without doubt the most flash personality that British pop has ever had, the most anarchic and obsessive and imaginative hustler of all". Initially the label used Jimmy Page on session/production work as well as Mick Jagger & Keith Richard in various ways. Most successful artists were Small Faces, Chris Farlowe, Amen Corner, Nice, Humble Pie etc. Renowned for it's profligacy the label finally went into voluntary liquidation in early 1970.